Arguably the most important element inside WP Ultimo, products are usually the things we first need to setup in order to get our projects off the ground.

They are responsible for establishing the different limitations a given membership will have and determining upgrade/downgrade paths.

There are different types of products inside WP Ultimo. By default, we have Plans, Packages, and Services, but add-ons are free to register additional ones.

This course will cover everything you need to know about products. From the characteristics of each type and how to sell add-ons that can be purchased later in the membership lifecycle, to how to manage the sunsetting of a product, grandfathering, and more.